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reference for the click-bias study
The click-bias study I discussed today (where users wind up being
biased in their relevance judgements by what google says is the most
relevant document) is described in:
http://www.cs.cornell.edu/People/tj/publications/joachims_etal_05a.pdf
I would recommend that you read this paper as it also gives how a
carefully constructed experimental study would look like. (More over
this is a paper from 2005 SIGIR conference--the top conference on
information retrieval)--so you get to glimpse the state of the art.
Rao