RE: References from today's class

[Subbarao Kambhampati <rao@asu.edu>]

Their description of AIR ranking seems suspiciously like the Authorities/Hubs
(or alternately, topic-specific pagerank) idea.


"AIR? technology considers a site to be valuable if 1) it receives links 
from valuable sites within a similar topic of interest and 2) if it 
provides links to other valuable sites within a similar topic of interest 
(while minimizing links to off-topic sites). General purpose search engine 
technologies such as Google's PageRank? estimate the popularity of a given 
web page by looking only at links into the page and do so without any 
understanding of context."

We will talk about A/H as well as page rank and topic specific pagerank in 
a couple of weeks. Remind me about this at that time

Rao



At 08:53 PM 8/25/2005, you wrote:

> I just found this on Sun's site...
>
> http://java.sun.com/developer/technicalArticles/WebServices/become/
>
> talking about www.become.com. It looks like they went a step further
> (ok, a small step), "Become.com's patented Affinity Index Ranking (AIR)
> algorithm provides highly targeted search results by understanding the
> context of pages on the web."
>
> Jeff Nickoloff